OUR STORY

Headquartered in Summerfield, Florida, Pensar LED derived its name from the Latin word “Pensare,” which means “to think.” This name encapsulates our internal commitment to pioneering forward-thinking fine pitch LED video wall display solutions. Externally, it serves as a beacon, reminding those that when you “think fine pitch”, think Pensar LED.

From our inception, Pensar LED was conceived with a determined vision to redefine standards and establish new best industry practices. Since our establishment, we’ve swiftly made our mark in the industry and have emerged as a symbol of innovation, quality, reliability, and unparalleled support excellence.

At Pensar LED, we are unwaveringly dedicated to setting new benchmarks and leading industry practices across all facets of our operations. From product design and installation services to technical expertise, we strive for excellence in every aspect of our business. Our ethos revolves around building trust and nurturing enduring relationships with our partners and clients, one project at a time.

Performance Excellence

Our commitment to excellence in performance goes well beyond meeting expectations. With a focus on delivering brilliant color reproduction and unparalleled content immersion, our LED panels are meticulously crafted for precision fit and engineered to streamline the installation process.

Product Innovation

Our products are professionally designed systems that are engineered for durability, high performance, and environmental sustainability. Versatile and adaptable to a myriad of applications, our LED video walls offer a competitive edge where quality, performance, and longevity converge seamlessly.

Professional Services

With an integrator mindset, we collaborate closely with our partner network to provide comprehensive support. Our services include system design, installation planning, mounting solutions, onsite assisted installation, whole screen color calibration, and warranty maintenance. Our “Life Cycle Sustainment” plans ensure performance longevity, easing the burden for end-users.

pensar-led-back-shirt

The “P”s in our Pensar LED logo are comprised of a 3-tiered layer that is truly emblematic of our identity and values, as defined below. Take an even closer look and you will discover that our “P”s are aligned to fit the fine pitch HD/UHD format space.

Mission

To empower businesses, government organizations, and residential spaces to communicate visually with precision and impact through reliable, easy-to-integrate, high definition LED video solutions.

Vision

To be the leading North American provider of LED display solutions that transform spaces into immersive visual experiences, recognized for technical precision, nationwide availability, and enterprise-class support.

Values

Precision, Reliability, Innovation & Compliance.

COMPANY TIMELINE

2021
2022
2023

Meet the Team

With a cumulative experience of over 75 years, our team of industry veterans brings a wealth of knowledge and expertise to every project. Our backgrounds encompass extensive histories in LED displays, AV design, and system integration. This collective experience uniquely positions us to address project application requirements with unmatched proficiency and precision.

DON RAPP

DON RAPP

President / CEO
DANIEL RUCERITO

DANIEL RUCERITO

Senior Vice President Commercial Sales
HECTOR VEGA

HECTOR VEGA

Director of Business Dev Federal Sales
SKIP STOKES

SKIP STOKES

Vice President West Coast Federal Sales
STEVE SIMMONS

STEVE SIMMONS

Regional Sales Manager North Texas & Oklahoma
LIZA STROMBERGH

LIZA STROMBERGH

Senior Account Manager Government/Energy
CHIP HOYNES

CHIP HOYNES

Sr. Vice President, DoW, IC, & Aerospace
MILES DEAN

MILES DEAN

Senior Project Manager
MIKE MASON

MIKE MASON

AE | Technology
JERRY SANCHEZ

JERRY SANCHEZ

Research & Technology Lead
JAY FERNANDEZ

JAY FERNANDEZ

Lead Installation Tech
RENAN GOUVÊA

RENAN GOUVÊA

Marketing and Graphic Designer

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